Celebrities
are often hired to promote financial products. I’ve seen TV ads for two
reverse mortgage lenders that featured celebrities who I recognized, and one of
them was an actor who I really like. But just four days ago the Consumer
Financial Protection Bureau (CFPB) took action against
both companies (along with a third) for deceptive advertising.
I have to believe that my guy just didn’t know any better.
This
morning at our house we saw yet another TV commercial
for a debt settlement firm; read what Alabama Consumer Credit Attorney Judson Crump has to say about this one
in particular. iSpot.tv, Inc. has posted many commercials
for quick and easy solutions. But as you know, the quick and easy is
seldom the best – it often leaves us even worse off.
Though it
really is fun for me to look into financial advertisements, I simply can’t
justify the time to look into every one. But I did remember seeing Montel
Williams in a TV commercial a couple of years ago and clicked on one of his.
This
company appears to be a lender, but it’s not - it's a clearinghouse.
Here’s what my gut tells me about it: A consumer willingly provides
sensitive personal financial details and contact information that is then made
available to any payday lender who subscribes to the service. The hapless
consumer is then bombarded with offers of “help”.
I would
not respond to any of them. Instead, I would talk with a
bankruptcy counselor or a local attorney.
When we’re knee deep in debt it’s hard to know who to
trust. Google “debt relief” for a feel for what I mean - I just received
more than six million results in less than a second! Then there
are robocalls, TV ads, phone book ads, direct mailings . . . how many are
legitimate?
Financial struggles lead to feelings of helplessness
and hopelessness, and have been linked to
embezzlement, family discord, lowered worker productivity, and suicide.
When we’re desperate, we do desperate things.
High debt affects the married, single, widowed, and divorced,
and spans ages, income levels, education levels, and political affiliations.
It’s not
going out on a limb to predict that this month, Americans will spend more than
is good for them. Then, in the spring of 2017, debt counselors – both
legitimate ones and fraudsters - will experience a spike in contacts from
people at the end of their ropes.
Read the
FTC’s Coping With Debt
that outlines various approaches for when someone is in debt. Then, when
a friend or loved one is struggling, help them make effective decisions.
There may
be some very good counselors among the members of the Financial Counseling
Association of America. But today the only organization that I
know I would trust would be a nonprofit, full-service debt management
organization affiliated with the National Foundation
for Credit Counseling (NFCC).
In Coping
With Debt the FTC suggests, “If possible, find an organization that offers
in-person counseling.”
In 2010,
Lafayette’s NFCC affiliate closed, and its client accounts were transferred to
a larger agency in northwestern Indiana. Soon after, this company was
itself absorbed by an even larger one based in Texas.
Three
NFCC agencies still offer in-person counseling in Indiana: Apprisen (Indianapolis), GreenPath (Mishawaka), and Consumer Credit Counseling Service of Northwest Indiana (Merrillville).
I want
every one of you to be well and to do well. Contact me if there’s a way I
can help.
Kurt
Burnett
No comments:
Post a Comment